Welcome to the dawn of Banksia Strategic Partners, the evolution of Michelson Alexander, Australia’s leading strategic communications firm.

Founded as Michelson Alexander in 2017 by communications strategist, campaigner and lawyer, Steve Michelson, our growing team of specialists have been busy delivering social impact on behalf of organisations across the country.

Over the past several months, led by Head of Creative Jack Angliss, our team has also been diligently working on a new identity that reflects the evolution of our company and the values we hold dear.

Accordingly, as of Monday 29 January, Michelson Alexander became Banksia Strategic Partners.

Why the New Name for Michelson Alexander?

The Banksia plant is associated with resilience and adaptability with banksia seed pods opening during or soon after fire to release new growth. Just like the plant, we thrive when supporting clients through complex and high-pressure situations. The Banksia genus is also diverse, with a wide range of species that can grow in harsh and varied environments. This versatility and flexibility echoes the fact that we come from diverse working backgrounds and adapt to our clients’ markets.

This rebranding is not just a change in name, logo and colours; it represents a renewed commitment to providing you with the highest level of service, innovation, and excellence in achieving results driven social impact.

We believe this rebrand showcases our dedication to growth, innovation, and continuous improvement. It’s also a nod to our Australian roots without being obnoxiously patriotic.

Michelson Alexander's Transformation:
What's Changed with Banksia?

New Visual Identity:

We are introducing a new logo, colours, and visual elements that better represent our identity and aspirations. Our new look is designed to be more modern, dynamic, and reflective of the innovative solutions we provide.

Website and Collateral Updates:

You will notice updates to our website and other collateral to align with our new branding. These changes are intended to make it easier for you to navigate and find the information you need effortlessly.

Email and website address:

As part of our rebranding, our email and website addresses will change from @michelsonalexander.com.au to @banksiasp.com.au

Unchanged Commitment to Results Driven Social Impact:

While we are embracing change, we acknowledge where we’ve come from and our commitment to delivering tangible results and building strong relationships with our clients remains unchanged. Your trust and satisfaction are at the core of everything we do.

Michelson Alexander's Enduring Principles:
What Persists with Banksia?

While our core values and dedication to exceeding your expectations remain constant, the rebranding initiative aims to enhance your overall experience with our team. Our commitment to achieving tangible social impact, customer satisfaction, and the for-purpose values that have defined us are unwavering. While the name may have changed, the core principles that guide Banksia remain the same.

Join the New Era of Michelson Alexander as Banksia

We invite you to explore our reimagined website and embark
on this thrilling journey with us.

Thank you for being a part of our community. Here’s to the dawn of Banksia!

Talk to us