Are your teams skilled in delivering effective and clear communications and messaging to journalists and the media?
Michelson Alexander’s workshops for Media and Communications teams deliver training in effective media communications and engaging with the media. Delivered by highly trained experts, these workshops will upskill your teams in media relations and engagement and give them confidence in delivering key messages and responding to media requests.
Build skills, confidence and better strategic outcomes
Many people in public-facing roles don’t have prior training to know how to interact with journalists, understand how to field sensitive questions, or deliver irresistible news grabs. This can lead to problematic interactions with journalists and a lack of cut-through with key messaging.
Our training for Media and Communications teams helps build vital media relations and engagement skills, helping your team to:
- Understand how to interact with the media and journalists
- Learn how to field tricky, controversial, or sensitive questions to avoid public disasters or embarrassment
- Build the confidence to think and act under the pressures of the media environment
- Create content that’s going to get cut through and resonate with the right audience
- Get real experience and instant feedback
Training delivered by experts
As a Public Relations agency, our services provide you with unfettered access to a team of consultants with a wealth of experience. Our in-house media engagement services are led by experienced journalist and government communication specialist Stephanie Hobbs.
Stephanie has extensive experience in media and public affairs and a proven track record of effectively managing sensitive and high-risk media issues. Prior to joining Michelson Alexander, she played a pivotal role working in the Victorian Premier’s Office to generate positive media coverage surrounding initiatives aimed at supporting jobseekers and significant investment in mRNA vaccines.
Talk to a Media Comms expert
Comprehensive workshops for all levels/teams
Our Training for Media and Communications Teams is recommended for small to medium organisations from all industries. They can be customised to fit your teams’ needs and schedules, covering a range of areas, including:
Developing Media Messaging
Training on effectively conveying messages through various media channels, including print, radio, TV, and online.
Responding to Media Requests
Teaching teams how to handle diverse media requests and inquiries professionally.
Dealing with Tough Issues
Providing strategies for addressing challenging and sensitive topics with the media.
Steering Interviews Back to Your Media Messages
Techniques for keeping media interviews focused on key messages and objectives.
Pitching Stories and Understanding the News Cycle
Training on story pitching and insight into the dynamics of the news cycle.
Why Michelson Alexander?
Michelson Alexander is a leading strategic communications firm that specialises in training and support for strategic communications, social impact and stakeholder engagement. Our dedicated team of experts excel at providing decisive advice and execution in highly sensitive environments, offering clients high-quality, hands-on support with their most complex problems.
We work with various public, private and non-profit clients, including Telstra, Victoria State Government, Football Victoria and the ASX.
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Testimonials
What our clients are saying about us
“Any situation or issue that requires strategic thinking, tactful negotiation and results-driven communication should be placed with Steve and his team. Steve’s ability to discern a problem, and to deliver a practical and effective solution, is unparalleled, as is the depth and breadth of his team.”
Clare Mcarthur – Corporate Legal Counsel, Ausvest
Upskill your media and communications team’s media engagement capabilities with practical corporate training.
Talk to us to discover how our training workshops can improve the skills and capabilities of your team and the positioning of your organisation.
2023 Michelson Alexander
