Do you have the in-house resources required to achieve cut-through in the news media landscape?
You can now engage Michelson Alexander’s media engagement experts as in-house resources for PR and media-related activities. Receive 24/7 hands-on support to create and deliver clear and impactful messaging that supports your cause, your business and your audience.
Don’t let inconsistent messaging lead to misaligned public perceptions
If your organisation operates in a public forum, it is crucial that you consider how key messages are crafted and delivered. Neglecting these messages and the role that they play in public relations can lead to serious miscommunication and subsequent negative coverage in the media.
Our services enable you to:
- Lift your company’s profile through public relations
- Improve confidence and skills around media engagement
- Build skills to approach unanticipated negative events with composure and confidence
- Access 24/7 support
- Create an expert-designed, best-practice media strategy
24/7 expert support
As a Public Relations agency, our services provide you with unfettered access to a team of consultants with a wealth of experience. Our in-house media engagement services are led by experienced journalist and government communication specialist Stephanie Hobbs.
Stephanie has extensive experience in media and public affairs and a proven track record of effectively managing sensitive and high-risk media issues. Prior to joining Michelson Alexander, she played a pivotal role working in the Victorian Premier’s Office to generate positive media coverage surrounding initiatives aimed at supporting jobseekers and significant investment in mRNA vaccines.
Talk to a media engagement expert
Comprehensive services to meet every need
Providing ongoing support to meet your evolving needs, our experts can work alongside your teams to deliver a range of services, including:
Developing and Getting Your Message Across
Ensuring that consistent and effective messages are conveyed through all media channels.
Dealing with Tough Issues
Offering guidance and support when addressing difficult issues with the media.
Steering Interviews Back to Your Media Messages
Assisting in keeping media interviews on track to align with strategic messaging.
Media Interview Practice
Continuous practice and refinement of media interview skills within your team.
Pitching Stories and Understanding the News Cycle
Helping craft compelling story pitches and aligning with the ever-changing news cycle.
Writing
Developing industry-specific writing skills that enable effective engagement and influence with your target audience.
Why Michelson Alexander?
Michelson Alexander is a leading strategic communications firm that specialises in training and support for strategic communications, social impact and stakeholder engagement. Our dedicated team of experts excel at providing decisive advice and execution in highly sensitive environments, offering clients high-quality, hands-on support with their most complex problems.
We work with various public, private and non-profit clients, including Telstra, Victoria State Government, Football Victoria and the ASX.
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Testimonials
What our clients are saying about us
“Any situation or issue that requires strategic thinking, tactful negotiation and results-driven communication should be placed with Steve and his team. Steve’s ability to discern a problem, and to deliver a practical and effective solution, is unparalleled, as is the depth and breadth of his team.”
Clare Mcarthur – Corporate Legal Counsel, Ausvest
Increase your in-house media and
PR expertise and capabilities with expert media engagement support.
Talk to us to discover how expert support can improve the clarity, delivery and impact of your messaging and communications.
2023 Michelson Alexander
